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Vehicle and Van Branding for Professionals: The Ultimate Guide

19 September 2023

Your vehicle or van is an important part of your business, often the first thing potential customers can see. That’s why it is so important to invest in professional vehicle and van branding.

A vehicle branding strategy can help you to increase brand awareness, build trust and credibility, generate leads and sales, and stand out from your competition. At Tecnolam we tell you how to create the best vehicle branding and we give you van graphic ideas.

Vehicle and van branding is a powerful way for professionals to promote their businesses. This guide covers everything you need to know, from designing your van graphics to choosing the right materials and installers.

Van Branding: How to Brand Your Vehicle or Van?

There are a few key things to keep in mind when branding your vehicle or van. All of them are aimed at distinguishing the brand from others in the same sector, as well as to remain in the memory of the potential customer.

For that, you can start by creating a strong brand identity. What are your brand colours, fonts and logo? What kind of image do you would like to project? Your commercial vehicle branding should be consistent with your overall brand identity (uniforms, shop, packaging, website, etc.).

Create a consistent an aesthetic with the brand

The image of a company, known as corporate image, is the first the public will see and what will remain in their memory. Graphics are one of the most important aspects of standing out from other brands.

The brand graphics should be eye-catching and informative. They should clearly communicate your business name, what you do, and how to contact you. It is also essential that the colours, logo, typography and graphic elements are consistent with the company’s values and vision.

Don’t be afraid to be creative

The most creative designs will be the easiest to remember, but do not forget that they must be professional. No matter what your business is, vehicle and van branding can help you to promote your business and reach new customers.

For that reason, to create an original design true to the company’s vision you can use bright colours and aggressive combinations, cultural references, puns, icons known to all. For example, an electrician’s van can use a lightning bolt graphic and include a cartoon holding a torch creating contrasts by illuminating important information areas such as company name, logo or contact information.

Find the right materials and installation site

Use high-quality materials and installation in your professional van. It is important to use high-quality materials and a correct installation to ensure that your vehicle branding looks its best and lasts for years to come.

There are two main types of vehicle branding materials: vinyl wraps and decals. Vinyl wraps can be used to complex designs. Decals are smaller, for small designs or individual graphics that can be placed anywhere on your vehicle. The best way to choose the right materials and installers is to consult with a professional vehicle branding company.

Build trust and credibility with vehicle and van branding

Professional image is one of the most important aspects of the company, but also the aesthetics of your brand. The best vehicle branding considers the quality of the images and graphics, ease of attracting attention, quality of contact information and consistency with the company’s values. The brand image is important to build trust and credibility.

Tecnolam van racking is the perfect solution for professionals who need to organise and transport their tools and equipment. Van brands are customizable, so you can create an image that perfectly meets your needs.

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